Suat Yıldız shared his insights on the matter, stating 'When I buy physical gold, I pay attention to 7 things,' and listed the following points:
1. The first thing I look at is the packaging.
The name of the refinery, serial number, weight, purity, and hologram. If there's the slightest imperfection or fading in the print quality, I don't buy it straight away.
2. I always check the serial number.
It can be instantly verified on the websites of refineries like IAR, Nadir. It's a 10-second task, but it gives me peace of mind.
3. An unopened package is a red line for me.
Blister packaging can't be resealed. If I see any signs of opening, stickiness, or bubbles on the edges, I don't bother.
4. I ask the jeweler, 'Can we check it with a device?' and get confirmation.
Having a receipt is also a must for me. These are usually not a problem at a trustworthy jeweler.
5. I also perform a magnet test.
Gold doesn't react to magnets. If there's any attraction, it's a bad sign.
6. I try to check the weight as well.
1 gram of gold + packaging usually weighs 1.15–1.25 g. If there's a significant difference, I become suspicious.
7. Trustworthy jeweler
I've been shopping from the same jeweler for years.