A leading software and AI company has stirred up controversy with its latest ad campaign, boldly stating, “Don’t hire humans.” The provocative message quickly went viral, drawing comparisons to a dystopian novel and sparking debates across social media. While some praise the ad’s boldness, others see it as a troubling glimpse into an AI-dominated future. Curious about the ad that’s dividing opinions? Let’s take a closer look at the campaign that’s got everyone talking!
For years, there has been speculation that AI might replace many professions.
Banners bearing the phrase 'Don’t Hire Humans' evoked a dystopian vision reminiscent of George Orwell’s works.
However, it seems they held an internal meeting and decided the best way to promote this fairly ordinary product was with an ad campaign declaring the end of the human era.
'Artisans don’t complain about work-life balance,'
'Artisans never have camera issues on Zoom,'
'Don’t hire humans, hire artisans,'
and 'The age of AI workers has begun.'
'When we decided to launch our own outdoor campaign as Artisan, we knew we had to do something different—something eye-catching, attention-grabbing, and perhaps a little provocative. What we didn’t anticipate was that our bold approach would lead to tens of millions of impressions, thousands of death threats, hundreds of articles, and our biggest months of growth yet. Was it worth it? Yes.'