According to a recent report by SEO company Graphite, the number of articles generated by artificial intelligence in the online environment has surpassed those written by humans in recent months. Currently, the two types of content have reached almost an equal level, and there's ongoing debate about how long this equilibrium will last. In this era where artificial intelligence is developing at an astonishing speed, how long can this balance be sustained?
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According to a report by Graphite, artificial intelligence briefly surpassed human-written content in November 2024, but since then, a balanced picture has emerged between the two.
A second report suggests that content farms may have started to notice that content generated by artificial intelligence is no longer prioritized by search engines and chatbots. The data supports this: 86% of articles listed on Google Search are written by humans, while only 14% are produced by artificial intelligence. Similarly, 82% of articles referenced by chatbots like ChatGPT and Perplexity are human-made, with the remaining 18% being products of artificial intelligence. Moreover, even if articles generated by artificial intelligence are featured on Google, they generally rank behind content written by humans. So, how much longer will this situation continue, especially in these days when companies are pouring billions of dollars into their artificial intelligence technologies?
A report published by Europol in 2022 projected that by 2026, 90% of online content would be generated by artificial intelligence.
However, some experts argue that it is currently impossible to determine the exact number of AI-generated contents with the tools available. As people are now co-creating content with AI, distinguishing whether a text is entirely human-made or a product of AI is becoming increasingly challenging. A spokesperson for Google describes this situation as more of a 'symbiosis' than a dichotomy.
While all of these indicate that people still prefer content written by human hands for now, one question emerges: If the difference between AI-generated content and human-produced content is fading day by day, will we still be able to discern this difference when everything becomes a product of AI one day?