Experience seamless in-store transactions with Amazon One's new app, allowing customers to register by simply taking a photo of their palm. This innovative approach not only enhances convenience but also marks a significant step towards a frictionless shopping experience for first-time users.
Until now, customers had to visit a physical location to register by placing their palms over an Amazon One device.
The app eliminates the need for additional time during registration for first-time users, providing faster queues and a smoother in-store experience for retailers.
With over 8 million uses, more than 80% of customers using Amazon One in Amazon and Whole Foods Market stores prefer to use the service repeatedly.
After registering, customers can use Amazon One for payment, entry, age verification, and loyalty rewards at over 500 Whole Foods Market stores, various Amazon stores, stadiums, airports, gyms, supermarkets, and over 150 third-party locations across the United States.
Amazon One was developed using productive artificial intelligence to create synthetic palm images critical in training our machine learning models.
When a customer registers their palm for the first time using the app, our AI system compares and matches palm and vein images captured by the Amazon One device with the smartphone photo, completing the registration process.
Amazon One looks at both your palm and underlying vein structure to create a unique digital, vectorial representation known as a palm signature for identity matching.
To ensure Amazon One continues to offer the same accuracy (99.9999%), new AI innovation compares palm images' vector representations in the Amazon One app with vector representations of palm and vein images in an Amazon One device.
To maintain our high standards of customer privacy and data security, these images cannot be downloaded or saved to your phone and the mobile app includes additional anti-spoofing layers.
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