Forget everything you know about conventional meals! A Swedish-based brand, Oumph!, specializing in vegan foods, has clinched the Silver Lion award in the Brand Experience & Activation category at the Cannes Lions International Festival of Creativity in France! The secret behind this accolade? A vegan burger that boasts the taste reminiscent of human flesh! Yes, you read that correctly. If you're curious about the flavor of human flesh but prefer a plant-based option, dive into our intriguing exploration below. 👇