Move over Millennials and Gen Z—there’s a new generation on the horizon! Starting January 1, 2025, babies born will officially belong to the Beta Generation. These future trailblazers are entering a world defined by unprecedented advancements in technology, artificial intelligence, and digitalization. But what exactly is the Beta Generation, and what sets them apart from their predecessors? Let’s explore the defining traits and unique opportunities awaiting the first members of this next groundbreaking era!