On February 18, 2022, Beach House, the modern masters of dream-pop, completed the full release of their eighth album, Once Twice Melody, after separating it over four chapters and four months. With the spread-out crawl to the final date, this unique marketing strategy left no clear sign of how Once Twice Melody would fare with album sales. After a few weeks, intriguing developments in the Billboard chart placements for the new Beach House album have illuminated a trend for 2022 as to whose fans are still buying albums. Reaching #1 this week on Billboard’s Top Album Sales chart, Beach House and the other chart-toppers of the year confirm that a variety of music fans are stepping up their game in purchasing albums from their favorite artists.