Bluesky Surges to 20 Million Users: Is This the Platform to Challenge Elon Musk's X?

Berfin Ceren Meray
Onedio Member
0

In the wake of the dramatic U.S. elections, social media dynamics are shifting rapidly. Bluesky, the rising competitor to Elon Musk's X, has reached a staggering milestone of 20 million users—and it’s growing by a million new users daily, according to CEO Jay Graber. As discontent with X rises, many are asking: What is Bluesky, and why is it becoming the go-to platform for millions? Dive into the details of this social media phenomenon and what it could mean for the future of online connectivity!

The U.S. presidential election, which captured the world's attention, also sparked significant activity on social media.

Ahead of the November 5 election, celebrities announced their political affiliations via social media, while Elon Musk's posts on X drew considerable attention. As a result, while the election has concluded, its impact on social media continues to resonate.

Currently, X is losing users to its competitors!

It is reported that at least 115,000 users have left X so far. Meanwhile, Threads and Bluesky, a rival to X, are on the rise. Bluesky, in particular, is making headlines with record user growth, surpassing Threads in daily website visits in the U.S. and the U.K.

Bluesky CEO Jay Graber highlighted the platform's growth in a recent statement.

Sharing recent data, Graber said, 'We've been gaining around 1 million users per day over the past few days.' It was revealed that daily usage of the platform in the U.S. has increased by 500%.

Bluesky, which went public in February 2023, had reached 2 million users by November of the same year; now, it has surpassed 20 million!

Previously, the platform increased its user base to 10 million after X was banned in Brazil. In recent days, this growth has ranged from 100,000 to even 1 million new users daily, pushing Bluesky past 20 million users.

Bluesky also seems to have benefited from X’s Premium process and the platform's shift to paid subscription packages.

While X remains largely free, users cannot access premium features such as high-quality video uploads and customized profiles without paying. Bluesky CEO Jay Graber attributes the platform’s success to its emphasis on freedom.

So, what is Bluesky?

Initially launched in 2019 as a research initiative within Twitter, Bluesky started as a decentralized social media platform open only to invitees. It went public in February 2023, becoming available on the Play Store and App Store. Now referred to as the 'New Twitter,' Bluesky has also been described by Twitter’s former CEO Jack Dorsey as the app that could 'end' X.