Doja Cat, the multi-talented American rapper and singer, is gearing up to release her much-anticipated fourth studio album, 'Scarlet,' on September 22, 2023, through Kemosabe and RCA Records. With this album, she is poised to deliver a fresh perspective and sound, driven by her disillusionment with pop music and a desire to reaffirm her identity as a rapper.
Doja Cat's creative journey with 'Scarlet' has been fueled by a desire to challenge stereotypes and expectations. Following her third studio album, 'Planet Her' (2021), which was celebrated for its pop-R&B blend, Doja Cat aims to craft a 'masculine' follow-up. This signifies her commitment to exploring hip-hop and R&B genres more prominently, steering away from the pop-driven sounds of her previous work.
Before the grand unveiling of 'Scarlet,' three singles have paved the way for its release. The lead single, 'Attention,' made its debut on June 16, 2023, and quickly found its place on the Billboard Hot 100, reaching the top 40. This was followed by the infectious 'Paint the Town Red,' released on August 4, 2023, which not only climbed to number five in the United States but also secured the second spot in the UK charts. As if that wasn't enough, 'Demons,' the latest single from the album, dropped on September 1, 2023.
To complement the album's release, Doja Cat is all set to embark on 'The Scarlet Tour,' her first arena tour as a headliner in North America. This tour promises to be a grand spectacle, offering fans an opportunity to experience the enchanting world of 'Scarlet' live on stage.
Doja Cat's previous album, 'Planet Her' (2021), was a game-changer. It continued to blur the lines between pop and R&B, earning both critical acclaim and commercial success. Notably, it became the most-streamed album by a female rapper on Spotify, solidifying Doja Cat's status as a musical powerhouse. The album's lead single, 'Kiss Me More,' featuring SZA, even clinched the Grammy Award for Best Pop Duo/Group Performance.
Fans of Doja Cat have already been treated to two captivating tracks from 'Scarlet.' The lead single, 'Attention,' dropped in June, quickly making its mark on the Billboard Hot 100, reaching an impressive position at No. 31. Following closely, 'Paint the Town Red' emerged as a sensation, scaling the heights of the Hot 100's top five. The track's surge in popularity was fueled by viral trends on TikTok, resulting in a surge in streaming and sales. Moreover, 'Paint the Town Red' catapulted to the top of this week's Hot R&B/Hip-Hop Songs chart, marking a significant achievement for Doja Cat.