Drake's October's Very Own brand, more often known as 'OVO,' will appear on NBA G League Ignite's jerseys after being named as the team's official patch marketing collaborator.
The branding marks the G League team's first practice jersey patch marketing partnership.
The OVO® logo will bet displayed on the right chest of the side's practice jerseys as part of the agreement.
OVO will also be displayed through the use of on-curt branding at The Dollar Loan Center arena in Las Vegas.
It has also been announced that Ignite and its new branding partner will produce as series of videos that will place some of the team's players at center-stage.
The lower division team, which says it is 'dedicated to developing the world's top young players for the NBA Draft,' made the big announcement of its branding deal on Twitter yesterday.
A short video clip posted to its account saw the players of the team appear in the new branded jerseys at the Dollar Loan Center.
'(OVO)@welcomeOVO has partnered with the NBA G League Ignite Basketball Program,' it announced in the tweet.
'Ignite is the first-of-its kind program that has changed the journey for elite high school prospects that dream of playing in the NBA,' it added.