The much-anticipated film 'Drive Away Dolls,' directed by renowned filmmaker Ethan Coen, starring Margaret Qualley and Geraldine Viswanathan, faced disappointment in its box office performance during its debut week. Despite the expectations set by Coen's notable films such as 'The Big Lebowski' and 'No Country for Old Men,' the solo directorial venture failed to meet anticipated box office figures.
Ethan Coen, known for cinematic classics like 'O Brother Where Art Thou?' and 'True Grit,' took a solo directorial leap with 'Drive Away Dolls.' Unfortunately, the film fell short of expectations, both in terms of critical acclaim and box office success, during its initial week of release in the United States.
The film follows Margaret Qualley and Geraldine Viswanathan as they embark on a spontaneous road trip, inadvertently finding themselves in the midst of a crime network when they pick up a mysterious package that needs to be transported to town. Despite the intriguing premise and the talented cast, the film struggled to make a mark at the box office.
According to Variety, 'Drive Away Dolls' had a dismal start at the U.S. box office in its first weekend, earning a total of $2.5 million. The film, which was expected to generate around $4 million in its opening weekend, barely secured a spot in the top 10 most-watched films, landing at the 8th position and being overshadowed by superhero film 'Madame Web.'
Critics suggest that the film's poor performance raises doubts about the profitability for distributor Focus Features, which acquired the film for $20 million. Despite Coen's reputation and the anticipation surrounding the movie, 'Drive Away Dolls' faces an uphill battle in recouping its production and distribution costs.