Not only in Turkey, but also in many countries around the world, established brands are facing financial difficulties. A situation similar to the bankruptcy and downsizing news we are accustomed to hearing from Turkey has occurred in the United States. Wendy's, a long-standing and popular fast food chain in the United States, has decided to close hundreds of its branches. Wendy's, with 6,011 restaurants in the U.S., will be shutting down 241 of its outlets.
Wendy's, one of America's longstanding fast food chains, is undergoing a restructuring due to declining sales, with over 6,000 branches across the country.
Ken Cook, CEO of Wendy's, disclosed that about 6% of the restaurants will be closing down. According to expert predictions, at least 241 branches will be shuttered. The company's data indicates a 2.6% decrease in global sales, while sales in the U.S. have receded by 4.7%. Cook noted that there has been a downturn in customer traffic, which has significantly impacted sales.
According to experts, this situation is not exclusive to Wendy's. The global crisis has altered the habits of American consumers. The restraint in restaurant spending by residents in the country has impacted the sales of many chain restaurants. There is a serious crisis in the fast food industry in the US.