The Scares
Though only PG-13, Drag Me To Hell gets by on the disgust factor rather than through blood and gore. Some well-placed jump scares and ridiculous animation delightfully woven in show Raimi appreciates the classic and modern excessiveness of horror with equal fervor.
The Humor
If you’ve ever found yourself laughing at the way a movie just scared you, that’s the exact feeling that Drag Me To Hell utilizes for maximum effect. The manner by which the screenplay emphasizes the “everything’s gonna be okay” moments is downright brilliant, and the abundance by which Christine is tortured by her curse comes off as too absurd not to laugh.
The 'Camp'
This movie is the definition of camp. By highlighting its referential aspects with over-the-top jump scares and nastiness to the point of hilarity, the film elevates its apparent simplicity into an effective B-movie tribute that genuinely scares in an enjoyable, non-horrifying way. In short, it’s one of few modern movies that captures the spirit of its influences while exaggerating itself into a thing of its own.