In a move that solidifies Taylor Swift's status as a cultural icon, UC Berkeley has joined the ranks of universities offering courses inspired by the pop sensation. The course, titled 'Artistry and Entrepreneurship: Taylor's Version,' is set to launch in 2024 and aims to dissect the multi-faceted success of the 33-year-old artist.
'Artistry and Entrepreneurship: Taylor’s Version' will be taught by Sofia Lendahl and Crystal Haryanto. The syllabus delves into the factors that have contributed to Taylor Swift's remarkable success as a songwriter, businesswoman, and creative influence. Students are encouraged to explore the intricate world of Swift's lyricism, branding strategies, and overall craft. The course promises an in-depth analysis of performance and interview clips, media portrayal, and perceptions. Moreover, it encourages students to develop their understanding of Swift’s societal role and its implications for their own lives.
The program's focus goes beyond mere admiration for Swift's achievements; it critically examines her influence on society and how authenticity in art translates into enduring value and a sustainable enterprise. The syllabus emphasizes putting Swift under scrutiny while handling the analysis with grace and respect.
Swift's influence on the music industry and her entrepreneurial acumen have reached unprecedented heights. Recently, projections indicated that Swift had achieved billionaire status, thanks in part to her ongoing blockbuster Eras Tour. This financial milestone underscores her impact not only as an artist but also as a savvy businesswoman.
The introduction of 'Artistry and Entrepreneurship: Taylor’s Version' at UC Berkeley marks a growing trend in academia. The fascination with Swift's career trajectory and her ability to navigate the complexities of the entertainment industry have led to similar courses being offered at prestigious institutions. New York University pioneered this trend in 2022, focusing on Swift’s entrepreneurship, songwriting influences, and media relationships. Swift’s own involvement in academia, including receiving an honorary doctorate degree from NYU, further boosted the popularity of Taylor-themed courses.
Following NYU's lead, several other universities, including the University of Texas, Arizona State University, and Stanford University, have rolled out Swift-inspired syllabi. The widespread adoption of these courses highlights the enduring impact of Taylor Swift on pop culture and the fascination with her ability to shape narratives and create meaningful connections with her audience.