In a move to tackle the growing issue of spam and online scams, Google is rolling out a new feature: blue checkmarks next to verified websites. This addition will help users quickly identify trustworthy sites, ensuring a safer browsing experience. Want to know more about how this update will impact your online searches? Let’s explore the details!
These are often sponsored ads or scams.
A 'blue checkmark' will appear next to certain websites to indicate they are genuine and trustworthy.
'We regularly test features to help customers identify trusted businesses online, and we are currently running a small trial where verification checkmarks appear next to certain businesses on Google.' It is unclear whether this new verification feature will be applied to not just commercial sites but also regular ones. It is expected to be helpful for users dissatisfied with Google Search.
However, Google has not yet shared any future plans regarding this tool.