Harry Styles, known for his distinctive style on and off the stage, is making waves in the fashion world once again. The 'Satellite' singer, aged 29, has invested a minority stake in the British fashion brand Steven Stokey-Daley, signaling a deeper collaboration after their successful ventures over the years.
The announcement took center stage at the S.S. Daley fall 2024 show in Florence, Italy. Steven Stokey-Daley, the 27-year-old designer behind the brand, expressed the organic nature of their collaboration, stating, 'Harry approached me and made it apparent that he was a fan of what we're doing.' In turn, the designer expressed his admiration for Styles, setting the stage for an exciting new chapter in their creative journey.
Harry Styles and Steven Stokey-Daley share a vision for the future of S.S. Daley. The investment by Styles provides the necessary financial support for the brand, allowing a 'relaunch' of the direct-to-consumer website, the hiring of staff, and supporting sustainable and long-term expansion, according to reports from Vogue and Hype Beast.
The Grammy-winning artist's influence on S.S. Daley became evident as fans clamored for the unique pieces worn by Styles in the 'Golden' music video. From a white long-sleeved shirt to creative ensembles like a yellow bucket hat and a light blue suit jacket over a button-down, Styles showcased the versatility and creativity embedded in Stokey-Daley's designs.
One of the notable outfits, a pleat-fronted cotton-linen shirt and floral-printed Oxford bags, gained immense popularity after Styles sported it. The ensemble, crafted from curtains found in Stokey-Daley's grandmother's 'charity shop' in Liverpool, became a symbol of the designer's innovative approach to fashion.
Currently available at prestigious retailers such as Saks Fifth Avenue, Dover Street Market, Matchesfashion, and Bergdorf Goodman, S.S. Daley continues to captivate fashion enthusiasts with its unique blend of creativity and heritage. With Harry Styles now invested in the brand, the future looks promising for S.S. Daley as it embarks on a journey marked by innovation, sustainability, and artistic collaboration.