You Can’t Kill Meme is also in a quest to understand how memes have brought an entirely new approach to articulating beliefs. This documentary comprises interviews with persons who have been in the meme industry, those who post memes on various platforms, the 'light-workers,' and those who create the memes. Watch its trailer video below.
Several comics are being explored through the interviews, including Kek (Egypt native deity of darkness before dawn) and Pepe the Frog (an amusing-book slacker).
Packwood, one of the interviewees, describes the emotional sources of meme culture in the sense of communal inadequacy. In other words, society felt incomplete without the significance of memes in their daily lives.