Jared Leto is no stranger to the limelight or to outlandish stunts that capture the public's attention. On an unassuming November morning, the Empire State Building became the backdrop for his latest headline-grabbing feat. While the denizens of Manhattan were immersed in their daily routines, Leto, with his signature long locks flowing and dressed in a vibrant orange suit, took on the towering structure. But this was no superhero movie; it was a real-life publicity stunt to herald the arrival of 30 Seconds to Mars' world tour.