Meet Yiğit Turhan: The Brilliant Turkish CMO of Valentino

27.07.2023 - 23:45

Valentino, the prestigious Italian luxury fashion house, has recently unveiled a fresh brand strategy with the appointment of three new executives. In response to the departure of Alessio Vannetti, the former chief brand officer, Yiğit Turhan has stepped into the role of chief marketing officer, taking charge of the brand's marketing endeavors. Additionally, Laurent Bergamo has been appointed as the chief commercial officer, while Andrea Cappi will lead the newly established business units and oversee the e-commerce department. These strategic appointments mark an exciting chapter for Valentino as they pave the way for continued growth and success in the fashion industry.

Yiğit Turhan's Journey: From Engineering to Fashion Industry

Following his completion of a degree in Electrical and Electronics Engineering at Bilkent University, Yiğit Turhan pursued further studies in Milan, where he embarked on a master's degree in marketing management at Bocconi University. Throughout his academic journey, he gained valuable experience through internships at various companies. However, it was his foray into the fashion industry that truly began when he joined Frankie Morello.

A Trailblazing Career in Fashion Marketing

After making a mark in managing the brand's digital presence, his achievements propelled him to the next stage of his career at the esteemed Italian fashion house Dolce & Gabbana. Continuing his successful journey in fashion marketing, Yiğit Turhan went on to work at Zegna before landing at Gucci, where he enjoyed his longest tenure before joining Valentino.

At Gucci, he initially served as a social media specialist, and later transitioned into roles involving brand strategy and product marketing, achieving remarkable successes along the way. Notably, Yiğit Turhan places great emphasis on ensuring the brands he works with adapt seamlessly to the evolving landscape of the modern world. Additionally, he actively engaged in managing influencer relationships for these brands, further solidifying his position as a dynamic and influential figure in the fashion industry.

Rise to CMO: Leading Valentino's Marketing Strategy

After accumulating valuable experience, Yiğit Turhan advanced to a significant career phase as a brand manager at Valentino in 2018. In this role, he orchestrated creative strategies for the brand's social media and digital presence. Progressing further, he assumed the position of Valentino's brand and entertainment relations manager. In May 2022, he was appointed as Valentino's brand strategy manager.

Prior to his recent position at Valentino, Yiğit Turhan had already established himself as a proficient brand strategy specialist. With the announcement of his new role as CMO (Chief Marketing Officer) at Valentino, he garnered recognition and pride from both Turkey and the global community. As the head of the marketing department, he is set to lead Valentino's marketing endeavors, showcasing his continued dedication and success in the fashion industry.