Mert Alas and Marcus Piggott, a dynamic duo better known as Mert and Marcus, have redefined the contours of fashion photography, pushing boundaries and challenging the norm with their visionary creativity. They have carved a unique niche for themselves in an industry teeming with talent, creating iconic images that blend artistry with commercial appeal.
Mert, born in Turkey, and Marcus, a native of Wales, first crossed paths at a party in England in 1994. Their connection was immediate and profound, and so began their transformative journey into the world of fashion.
They pooled their resources to buy their first camera, a second-hand Polaroid, and started shooting their friends, honing their distinctive style that would eventually come to define their work.
Their breakthrough moment came in 1997 when they were commissioned for a shoot for 'Dazed & Confused' magazine.The images they produced were strikingly unique and conveyed a sense of raw, intense emotion that was rarely seen in fashion photography at the time.
This distinctive style quickly catapulted them to the forefront of the industry. Over the years, Mert and Marcus have become synonymous with their high-octane, glamorous style, combining classic photographic techniques with digital manipulation.Their work often uses extreme lighting and color saturation to heighten the drama and impact of their images.
The duo has collaborated with some of the most prestigious names in the fashion industry, from top-tier magazines like Vogue, W Magazine, and Harper's Bazaar, to luxury brands like Gucci, Louis Vuitton, and Givenchy.
The magic of Mert and Marcus lies not only in their technical prowess and creative ingenuity but also in their unparalleled ability to capture the true essence of their celebrity subjects.Their portfolio of celebrity portraits is a testament to their creative versatility.
Each photoshoot is a collaborative process, where Mert and Marcus work closely with their subjects to create images that are both visually striking and emotionally resonant.
They create an environment where their subjects feel comfortable and empowered, allowing them to express themselves fully. The result is a portrait that transcends the surface-level glamour of celebrity culture and offers a deeper, more authentic glimpse into the person behind the fame.
Yet, their work extends beyond the realm of fashion. Mert and Marcus have used their platform to advocate for LGBTQ+ rights and equality, their art becoming a form of social commentary.
Their photography featuring themes of sexuality and identity, challenges societal norms and promotes a broader, more inclusive definition of beauty.
Mert Alas and Marcus Piggott's journey is a testament to the power of collaboration and a shared vision. Their work is a blend of art and commerce, high fashion and pop culture, tradition and innovation.
Through their lens, they continue to redefine beauty, challenge perceptions, and shape the future of fashion photography.