Spotify Wrapped 2023 highlighted several trends and notable statistics. It was a year marked by the return of major female pop stars and a diversity of music genres topping the charts. Over 574 million people worldwide engaged with Spotify in 2023.
Spotify Wrapped 2023 highlighted several trends and notable statistics. It was a year marked by the return of major female pop stars and a diversity of music genres topping the charts. Over 574 million people worldwide engaged with Spotify in 2023.
The year saw significant influence from Eurovision, with songs like 'Tattoo' by winner Loreen and 'Cha Cha Cha' by runner-up Käärijä reaching the top 10 global daily chart. Gen Z showed a preference for genreless or hybrid genres, seamlessly moving between different musical styles. There was also a notable surge in Colombian enthusiasm for Mexican music, and Afrobeats emerged as one of the fastest-growing genres on Spotify, experiencing a 550% growth since 2017.
In terms of most-streamed artists, Taylor Swift led globally, followed by Bad Bunny, The Weeknd, Drake, Peso Pluma, Feid, Travis Scott, SZA, Karol G, and Lana Del Rey.
The top global song of 2023 was 'Flowers' by Miley Cyrus, followed by 'Kill Bill' by SZA and 'As It Was' by Harry Styles. The list of most-streamed songs also included tracks from artists like Jung Kook, Eslabon Armado, Peso Pluma, Taylor Swift, Metro Boomin, The Weeknd, 21 Savage, Rema, Selena Gomez, Bizarrap, Shakira, and more.
The most-streamed album was 'Un Verano Sin Ti' by Bad Bunny, followed by Taylor Swift's 'Midnights', SZA's 'SOS', The Weeknd's 'Starboy', KAROL G's 'MAÑANA SERÁ BONITO', Morgan Wallen's 'One Thing At A Time', Taylor Swift's 'Lover', Metro Boomin's 'HEROES & VILLAINS', Peso Pluma's 'GÉNESIS', and Harry Styles' 'Harry’s House'.