When Jackass made its TV debut, no one could have predicted its success and impact on popular culture, let alone one of its main stars, Steve O.
A reject at the Ringling Brothers and Barnum and Bailey Clown Circus, Steve O wanted to make it big in Hollywood but had no idea how.
He caught the attention of Big Brother (an irreverent skateboarding magazine published by Larry Flynt) by crashing a skateboarding tour and convincing one of the skaters to participate in his fireball stunt- by blowing rubbing alcohol on his fire-lit head. The unrehearsed performance nearly burned his entire face off. Needless to say, the magazine was impressed. The stunt earned a brief mention in its pages alongside a picture of a smirking Steve O.
It was his first taste of fame.
Meanwhile, more than 2,500 miles away, a ragtag group of young skateboarders and misfits under the banner of CKY (Camp Kill Yourself) were filming gross-out hijinks interspersed with skate footage for their own amusement. Led by professional skater Bam Margera, the CKY crew and their DIY DVDs were gaining notoriety in the skate community.
By the time Big Brother editor-in-chief Jeff Tremaine and feature writer P.J. Clapp aka Johnny Knoxville came across a CKY video, Steve O was already a regular contributor to the magazine and even appeared on the cover of the May 1999 issue.
It wouldn't be long before the magazine convinced actor/director Spike Jonze to direct a television show based on the CKY formula but without the skateboarding.
The rest, as they say, is history.