Blippi, despite his enthusiasm on camera, did not start big. During his early days, he would single-handedly do all the things that a production team was supposed to do. He was an actor, director, editor, cameraman, lightman, and content creator for his own channel, but all of his exhaustion ended beautifully after crossing the billion-view mark on his uploads.
His goal of producing high-quality videos for kids started to happen after teaming up with his production crew and expanding his operations along with his professional editing team.
From his over 310 million viewers on his video 'Videos for Toddlers with Blippi: Learning Colors and Numbers,' he gained around $2.4 million. He would also earn more than $18,000 a day for his YouTube channel ads alone. Day by day, Blippi’s vibrant content is visited by 6,000 new curious minds, generating an income of $25,000 per day. How did this happen? Obviously, it was Blippi’s way of producing the promised high-quality content. Acting like a child, dressing like a child, and, above all, thinking like a silly restless kid is what made this channel a big hit.
At first, Steven thought that Blippi was silly; however, with the support of his family and nephew, his work became a vibrant show that pulls in a lot of bubbly viewers ready to be educated while being entertained. Parents usually are not fans of a silly adult jumping into a child's outfit, which became one of the reasons for Blippi’s success. They tend to enroll their kids in Blippi’s channel for their own convenience, thus adding to the viewers and subscriptions.
Because of Blippi’s popularity, Steven got the opportunity to release his merchandise, like Blippi toys, clothing items, and plushies that recited some of Blippi’s well-known phrases. In 2020, the Blippi franchise was purchased by Moonbug Entertainment. Through this, Blippi’s educational videos are dubbed into several languages, including German, Italian, French, Spanish, and more.