Survey Reveals Gen Z’s Top Career Goal: Becoming Internet Influencers

24.01.2025 - 21:39

A new survey sheds light on Gen Z's unique career aspirations, and the results might surprise you. Unlike previous generations who pursued traditional career paths, a significant portion of Gen Z dreams of becoming social media influencers and online personalities. This shift highlights the changing dynamics of the modern workforce and the rising appeal of digital fame. But why is Gen Z moving away from conventional jobs, and what does this mean for the future of work? Let’s dive into the fascinating findings!

Many influencers and internet personalities are thought to emerge from Generation Z.

According to popular opinion, Gen Z isn’t particularly interested in pursuing 'traditional' career goals.

But is that really the case? What does Gen Z have to say about this?

A survey conducted with 2,000 young people aged 18 to 29 revealed an increased desire to align their work with their personalities and passions, while prioritizing well-being. But what does this mean?

In the survey, 33% of respondents said they dream of becoming professional gamers, while 56% stated they would prefer to work in social media.

Additionally, 73% emphasized the value of maintaining a good work-life balance, and 55% said they would consider a potential employer's environmental impact when evaluating a job offer. More than half of the group expressed interest in working as social media professionals.

Rather than “office jobs,” many prefer roles in companies with a strong work culture.

One-third of the group (34%) said they want to work for a company with a robust mental health support network, while over a quarter (26%) believe diversity and inclusion programs are important.

The statistics also highlight the most popular hobbies among this group: social media (51%), traveling (49%), and spending time with friends (41%).

Meanwhile, 25% of respondents think gaming is the best way to relieve stress.