When Microsoft was naming its search engine, it aimed for a single syllable, memorable, and easy-to-spell word. After considering several options, including 'bang,' which was deemed inappropriate, they chose 'Bing.' The name is catchy, resembles 'bingo' (suggesting success when you find what you're looking for), and evokes the 'bing' sound associated with a light bulb moment or a sudden idea. In China, it's known as bì yìng, meaning 'very certain to answer.' However, some critics jokingly claim that Bing stands for 'Bing Is Not Google.'