The best time to post on TikTok is during peak hours, which differ depending on your location.
In the United States, for example, the prime time to post is between 9 PM and 10 PM EST. That's because this is when most people in the US are winding down from their day and scrolling through TikTok before bed.
However, if you're in a different time zone, it's important to adjust your posting schedule accordingly.
For instance, if you're in Australia, the best time to post would be between 6 PM and 7 PM AEST. During this time, people who are getting home from work or school are looking forward to consuming light entertainment on social media apps, including TikTok.
Are you seeing a trend here? Yes, that's right—people are more likely to browse TikTok when they're done with their day and just getting ready to relax or go to sleep.
So, if you're in Asia, like Singapore, the best time to post would be between 9 PM and 10 PM SGT. And, if you're in the United Kingdom, the best time to post would be 8 PM and 9 PM GMT.