We love heroes, but let's face it, the bad guy defines the narrative. A good antagonist should be powerful, menacing, and compelling. They drive the story. No offense to Robert Jordan, but calling the bad guy the Dark One just doesn't cut it. In fact, it's unacceptable. Had they gotten into the full story behind the antagonist maybe that would've worked. Instead, they spit out a quick verbal explanation in a few seconds, then started on their journey. As most good writers will tell you, you should show, not tell. Give us visuals, something unforgettable, not a quick conversation. This was also a problem with the other Aes Sedai. Bad guys, like Liandrin, are announced and identified immediately, and they do very little to earn their titles. What's the point of writing a story and spending $90 million on it if you're going to tell us everything and show nothing?